CITYXPRESS ACQUIRES GROOSTER: Vancouver Based Company Acquired by the Operating Partner of National Daily Deal Site SwarmJam.
VANCOUVER, British Columbia - June 4, 2012 - CityXpress Ltd., a leading supplier of merchant advertising solutions to newspaper publishers in North America, Europe and Australia, announced the acquisition of Grooster, a Vancouver-based company in the online deal space. CityXpress currently partners with PostMedia Network in the operation and development of SwarmJam, a national Daily Deal site.
Together the companies will continue to provide ongoing marketing and advertising programs to newspaper publishers worldwide. With the acquisition, Grooster's CEO and Founder, Lesel Radage, joins CityXpress as the VP of Business Development and will head the launch of several new products that CityXpress is developing.
"Grooster developed a loyal following of customers and had a great retention rate with local merchants. CityXpress sees the value that Radage can bring to grow a new suite of products that better connect merchants and local consumers." said CityXpress CEO Phil Dubois. This summer CityXpress is planning the launch of two new products: The CityGuide, an online magazine to complement their existing SwarmJam online offers and XpressPoints, an expansion of their existing Reward Points program. Both of these aim to provide sustainable and on-going promotional programs aimed at local merchants while generating revenue for their newspaper publishing partners.
Grooster curates and sells products online from the top local retailers, designers and manufacturers. Tens of thousands of local consumers visit Grooster to discover and buy new products from local businesses at discounted prices. Local businesses promote their products and sell excess inventory in time limited sales on Grooster and buyers purchase online from Grooster, then visit local businesses to pick up.
CityXpress is a digital media company that provides new revenue streams for publishers and Broadcasters by providing innovative advertising solutions that connect local consumers with local businesses. Through its technology platform, CityXpress enables its portfolio of media companies to publish Event Auctions and run online e-commerce advertising programs. CityXpress is headquartered in Vancouver, with offices in Florida, and Winnipeg. For more information visit: www.CityXpress.info.
CityXpress Ltd. Phil Dubois, President & CEO