BidandBuyAds
BidandBuyAds is a great solution for media companies looking to build a new self-service sales site to target and recruit non-traditional advertisers using competing media. Unlike other competing sites that "auction off" ad inventory, BidandBuyAds is a local initiative that gives the newspaper the ability to set the minimum price it is willing to accept for ad units and to build its own marketing strategy and campaign.
CityXpress works with you, sharing best practices that will help you achieve your objectives and assisting you in reducing the costs to service advertisers recruited through this channel.
Our proven auction platform ensures that prospective advertisers enjoy a positive experience and one that minimizes their own effort to take advantage of this unique program.
How BidandBuyAds Works
The media company enters ad units on which it is soliciting offers. These could include stand-by or perishable print inventory that would otherwise be left unsold, online inventory or ad space in new publications such as special sections. Minimum acceptable pricing is set and transaction format is selected (auction or buy-now).
Prospective advertisers are targeted with email and telesales campaigns, promoting the Bid and Buy Ads site and current offers. Typical targets include advertisers who use your competitors' products (e.g. free or entertainment newspapers) or vertical advertisers who would be interested in a special section or feature.
Advertisers make their offers. Because the newspaper sets the minimum, nuisance offers are not accepted, reducing the newspaper's time and cost to monitor the program. On conclusion of the offer period, the winning advertiser pays using a credit card and submits or makes arrangements for the production of camera-ready copy.
When the advertising spot is fulfilled, CityXpress pays the media company for the campaign, ensuring that all advertising run is collected.
Win-Win-Win
Media companies win...
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Recruits new non-traditional advertisers/new market segments
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Creates a price point attractive to businesses using lower-cost publications
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Less administrative overhead as minimum acceptable price is set in advance
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Prospect database is created through registration process
Advertisers win...
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Broaden their advertising options to include typically higher-cost mediums
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Experiment with the reach of publications they traditionally do not use
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Easy fulfillment, both ad production and payment processing
We Support Your Success
- Comprehensive training for your staff
- Marketing campaigns
- 24/7 Tech/Customer support
- Complete analytical reporting