Bullet The AdAmplify Network

Over the past five years, 115,000 advertisers have used our unique programs to amplify the value of their advertising spends, to increase market presence and to drive new consumers in-store.

In conjunction with local media companies, CityXpress delivers a no-risk opportunity to finance future advertising campaigns through a local online auction that features your business and your products. Receiving the retail value of the products that are sold as an advertising credit, participating businesses amplify the wholesale cost of each product sold through the auction into incremental advertising.

A complete promotional campaign before, during and after the auction promotes your business and your products to local consumers who visit your location to check out your auction items prior to bidding. 30% of bidders confirm in post-auction surveys that they visit the store on whose items they were bidding and 52% of this group report they bought or plan to buy an item from the sponsoring business.

And the benefits don't stop there. Products sold are picked up in-store by winning bidders who redeem a voucher for each product they have purchased, an opportunity to solidify a relationship with each new customer we deliver. Hot products are promoted through Google AdWords and Facebook campaigns. Post-auction, coupons can be targeted to bidders.

How Event Auctions Work

Our program is a simple but powerful means to amplify the power of your advertising and promotion - local businesses provide goods or services in trade for advertising. CityXpress in partnership with a local media company stages an online auction supported by a targeted print and online promotional campaign. Readers bid on auction items online. The highest bidder whose bid meets or exceeds the reserve price wins the item or service.

When a product sells in the auction, the advertiser earns an ad credit equal to the product's retail value, at a cost of the wholesale price of each item sold. The cash received from the winning bidder is our fee for providing the ad credit and the related auction promotion.

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